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environmental communication : ウィキペディア英語版
environmental communication
Environmental communication refers to the study and practice of how individuals, institutions, societies, and cultures craft, distribute, receive, understand, and use messages about the environment and human interactions with the environment. This includes a wide range of possible interactions, from interpersonal communication to virtual communities, participatory decision making, and environmental media coverage.
From the perspective of practice, Alexander Flor defines environmental communication as the application of communication approaches, principles, strategies and techniques to environmental management and protection.〔Flor, Alexander. (2004). ''Environmental Communication''. Diliman, Quezon City: University of the Philippines-Open University.〕
== Academic field ==
As an academic field, environmental communication emerged from interdisciplinary work involving communication, environmental studies, environmental science, risk analysis and management, sociology, and political ecology.
Flor (2004) considers it as a significant element in the environmental sciences, which he believes to be a transdicipline. He begins his textbook on environmental communication with a declarative statement, "Environmentalism as we know it today began with environmental communication. The environmental movement was ignited by a spark from a writer’s pen, or more specifically and accurately, Rachel Carson’s typewriter." According to Flor, environmental communication has six essentials: knowledge of ecological laws; sensitivity to the cultural dimension; ability to network effectively; efficiency in using media for social agenda setting; appreciation and practice of environmental ethics; and conflict resolution, mediation and arbitration (Ibid). In an earlier book, Flor and Gomez (1993) explores the development of an environmental communication curriculum from the perspectives of practitioners from the government, the private sector and the academe.〔Flor, Alexander and Gomez, Ely D. (Eds.,1993). ''Environmental Communication: Considerations in Curriculum and Delivery Systems Development''. Los Banos, Laguna: University of the Philippines Los Banos - Institute of Development Communication.〕

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